Web-Based "Wanna Billboard" System Lets Local Advertisers Create Their Own
Clients Can Access Vast Library of Ad-Agency Quality Creative in Crafting
their Own Local Media
NEW YORK, March 18 /PRNewswire/ -- CBS Outdoor announced today the launch
of wannaBILLBOARD.com, a new web-based service that lets local advertisers
choose their own outdoor ad creative from a catalog of customizable, ad-agency
quality designs. The web-based program offers clients more than 50 local
categories to start from, letting advertisers choose industry-tested templates
to start the design process. Entirely customizable, clients can then add in
their business name, address and contact information, as well as a text code
to action, in just a matter of minutes.
The new program is just the latest offering from CBS Outdoor seeking to
eliminate the lack of creative as a barrier to entry that has prevented many
smaller advertisers from taking advantage of out-of-home media. No matter what
the economic situation is like, businesses still need to advertise, and
wannaBILLBOARD.com will allow them, both large and small, to access the kind
of professional ad-agency quality designs they could not have afforded before.
The process begins with clients selecting designs from CBS Outdoor's
library of creative, which includes many categories of businesses and
different style designs. The website allows advertisers to customize the ad
space, including uploading their own logos into specified areas of the
creative. They can also choose what type of media they want from a menu of
different options, including billboards, bus ads, kiosks, bus shelters, etc.
Once the design process is complete, clients can search and then choose
their preferred locations, using a map element to the site that allows users
to zoom in on specific areas to see the billboard in its natural surroundings.
Finally, wannaBILLBOARD.com lets the client request specific space for their
signage from CBS Outdoor's vast portfolio of outdoor media, one of the largest
collections in North America.
"wannaBILLBOARD.com gives local advertisers entree into a medium they
might not have considered before," explained Jodi Senese, Executive Vice
President, Marketing, CBS Outdoor. "We are offering a portfolio of the very
best designs by CBS Outdoor artists, and it's a collection that will
consistently expand in choices and categories. This is a great way for local
advertisers to begin the out-of-home media experience, with a hands-on-element
few other advertising media can offer."
There are plans to grow wannaBILLBOARD.com beyond its current stage with
more enhanced features and greater customizability for clients. CBS Outdoor
has begun promoting the site through radio and its nation-wide network of
billboards and transit ads.
CBS Outdoor is one of the largest out-of-home media companies in North
America, and has a major presence across the globe. With both traditional
outdoor and transit properties, the division gives advertisers both breadth of
coverage across vast geographies and depth of coverage, providing multiple
media opportunities in key markets.
CBS Corporation (NYSE: CBS.A and CBS) is a mass media company with
constituent parts that reach back to the beginnings of the broadcast industry,
as well as newer businesses that operate on the leading edge of the media
industry. The Company, through its many and varied operations, combines broad
reach with well-positioned local businesses, all of which provide it with an
extensive distribution network by which it serves audiences and advertisers in
all 50 states and key international markets. It has operations in virtually
every field of media and entertainment, including broadcast television (CBS
and The CW -- a joint venture between CBS Corporation and Warner Bros.
Entertainment), cable television (Showtime and CSTV Networks), local
television (CBS Television Stations), television production and syndication
(CBS Paramount Network Television and CBS Television Distribution), radio (CBS
Radio), advertising on out-of-home media (CBS Outdoor), publishing (Simon &
Schuster), interactive media (CBS Interactive), music (CBS Records), licensing
and merchandising (CBS Consumer Products) and video/ DVD (CBS Home
Entertainment). For more information, log on to www.cbscorporation.com.
SOURCE CBS Outdoor
/CONTACT: Jeremy Murphy of CBS, +1-212-975-4577, firstname.lastname@example.org /
/Web Site: htttp://wannabillboard.com /
CO: CBS Outdoor; CBS Corporation
ST: New York
IN: ADV CPR ITE MLM PUB ENT TVN WEB
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5550 03/18/2009 11:04 EDT http://www.prnewswire.com